Alibaba Group’s intellectual property rights-protection efforts showed continued success last year, according to the e-commerce giant’s newly released report.
A combination of ever-improving technologies and close partnerships with brands and other external stakeholders helped to deliver strong results in the core areas of proactive monitoring and removal, rights-holder takedown requests and offline enforcement, the annual IPR report noted.
According to the report, key results of Alibaba’s increasingly effective IP-protection programs for 2019 include:
96% of proactively removed listings having been eliminated before a single sale took place.
96% of removal requests submitted through Alibaba’s online Intellectual Property Protection Platform (IPP Platform) were processed within 24 hours.
There was a 20% year-on-year increase in the number of registered users on the IPP Platform.
There was a 57% YoY decrease in the number of listings removed in response to consumer reports of suspected counterfeits, showing increased effectiveness of Alibaba’s IP-protection technology.
There were 1,045 IP-related leads by Alibaba to law enforcement that resulted in the arrest of 4,125 criminal suspects and the closure of 2,029 facilities involved in the manufacturing and distribution of illicit goods. This represents a significant increase from the year before, and serves to further highlight Alibaba’s highly effective offline collaboration with right holders and law enforcement.
Notably, membership in the Alibaba Anti-Counterfeiting Alliance (AACA), which brings rights holders and other IP stakeholders together to share industry and technical expertise in the fight against IP infringers, grew to 170 rights holders (representing more than 500 brands) from around the world by the end of 2019. This is up from 30 at its launch in January 2017. Michael Kors, Tommy Hilfiger, Fossil, Siemens, Dyson, Kohler and Coach are among the brand owners to join in 2019. Among these 170 rights holders, European representatives account for 31% of members, with rights holders from the Americas, China and the Asia Pacific region accounting for 30%, 25% and 14%, respectively.
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