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How Do Big Tech Giants Make Their Billions?

In 2021, the Big Five tech giants—Apple, Amazon, Google (Alphabet), Meta, and Microsoft—generated a combined $1.4 trillion in revenue. What are the sources of this revenue, and how does it breakdown?

Below, we’ll dive into the main ways that these big tech giants generate revenue, and take a look at how much their revenues have increased in recent years.


Breaking Down Big Tech’s Revenue Streams

As we’ve mentioned in previous editions of this graphic, there are two main ways that big tech companies generate revenue:

  • They either sell you a product

  • Or sell you as the product to advertisers

Apple, Microsoft, and Amazon fall into the first category—like most traditional businesses, these companies offer customers a physical (or digital) product in exchange for money. More than half of Apple’s revenue comes from iPhone sales, Azure cloud services generate almost a third of Microsoft’s total, and Amazon’s online stores account for nearly 50% of the company’s revenue.


On the other hand, Meta and Alphabet do things a bit differently. Rather than selling an actual product, these two tech giants make most of their money by selling their audience’s attention. Nearly 98% of Meta’s revenue comes from Facebook ads, and 81% of Google’s revenue comes from advertising on various Google products.


However, despite their varying ways of generating sales, these companies all have one thing in common: revenues have soared in recent years. VIEW ARTICLE

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