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Poll: How Important Is The ASEAN Region To Your Organization's Growth Strategy?

In 2022 HSBC surveyed 1,500 companies from China, France, Germany, India, the US, and the UK, and found that 90% of foreign companies operating in the SE Asia (ASEAN) region plan to grow their presence. Two-thirds expect organic growth of 20% or more over the next 12 months!

Southeast Asia is primed for growth. With a population of 680 million people: 50% more than the EU and more than twice as many as the US, it is a population that has become increasingly affluent and educated, with an increasingly skilled workforce and competitive wages.

A young, upwardly mobile population means a growing consumer class in the years to come. According to a World Economic Forum report on ASEAN, Southeast Asia will add about 140 million new consumers and is set to become the world's 4th largest economy by 2030.

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