Ralph Lauren launches digital IDs to authenticate merchandise
Ralph Lauren Corporation introduced #digitalproductidentities for products to verify #authenticity as the goods move through the #supplychain. The brand partnered with EVRYTHNG, an internet-connected software company, and Avery Dennison, a manufacturing and technology company, to roll out the #digitization effort.
"The launch of digital product IDs demonstrates how we continue to use technology to deliver more for our consumers and ensure the #integrity of our products throughout their lifecycle,"
Ralph Lauren's Chief Innovation Officer David Lauren said in a statement. "The application of this technology means every Polo product will be 'born-digital,' which represents a new milestone in #dataintelligence innovation in our sector."
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